The Best Email Marketing Software: 3 Great Options for Your Business

Is email marketing a priority for your business in 2021? Are you looking for the best email marketing software? Choosing the right email marketing service can have a significant impact on the success of your marketing campaign. In this article, we will review and compare the 7 best email marketing services for small businesses.

Introduction

Few things are more important for a small business than the success of its email marketing campaign. With a simple email marketing campaign, you will get your message into the inboxes of your clients as well as potential clients and customers. This allows you to build stronger relationships with your customers as well as prospective customers. If you are looking for the best email marketing software for small businesses, you have come to the right place. Before we dive into the details of each email marketing service, let’s first take a look at what separates the good from the great. Best Email Marketing Software For this evaluation, we have compiled a shortlist of 7 great email marketing tools.

Mailchimp (Free)

MailChimp is one of the most popular and widely used email marketing platforms. MailChimp helps to integrate your emails with MailChimp apps and integrate it with other applications, such as Slack, Facebook and others. Users can also import pre-existing databases such as Mailchimp Codes, Mailchimp feeds and Jira from business directories such as WhoWeAre and WooCommerce. MailChimp is well organized. For example, when you first log on, you have the option to choose from 4 categories of users (pre-existing, beginner, expert and corporate). The tool also has a wide range of features, from sending promotional emails to tracking email open rates, average opens per day and customer engagement.

ConvertKit (Free)

ConvertKit is a tool that lets you create professionally designed, timed, and mass email campaigns. It provides all of the features you’ll need to create your messages. Here’s an example: When you start your program, you choose the goal for your campaign, your subject, and the sender ID of the email you wish to send. Then you can choose which campaigns will be sent at specific intervals of time: Daily Weekly Monthly Weeks During specific hours To control the campaign’s behavior, you can schedule the sending of the messages, so you can send messages when you have time available for you, or send them at a time when your audience is most likely to open them. You can also set the date on which your campaign will start and stop.

Drip (Free)

There’s no denying that the Drip email marketing service is a compelling proposition for any small business owner. It’s free, available on a variety of devices, and can handle billions of emails in a second. This means that your emails won’t be thrown in the junk bin or left in the inbox until you have time to deal with them. Instead, you’ll be able to focus on making your sales more effective. According to a review by Smallbiztechnology.com, Drip is: Free Easy to setup and use All email traffic is analyzed and monitored by the service A huge number of reports are also available, including analytics, campaign summary, opening rate, open duration, bounce rate, unsubscribe rates, etc. MailChimp (Free) MailChimp is a powerful tool with a huge database of email marketing data.

 

AWeber (Paid)

Pricing: Pro plan starts at $39 per month, Pro plan starts at $59 per month, Business plan starts at $399 per month, Enterprise plan starts at $499 per month Competition: AWeber is a market leader for email marketing, competing against MailChimp and Constant Contact. AWeber is one of the best email marketing services on the market. Their email software is fast, reliable, and affordable. The platform allows you to track open, click-through, and engagement rates for emails. Email campaign features: This email marketing software lets you set up automated email campaigns. With this feature, you will be able to write and send a maximum of 36 messages per day, with up to 7 days to rest between each campaign.

 

GetResponse (Paid)

GetResponse allows you to manage your email list and send your email marketing campaigns directly from within your marketing software. The company uses a unique drag and drop interface and offers user-friendly templates so that you can customize your email campaigns to be more effective. GetResponse works as a standalone service or as a component of existing marketing software. While it’s slightly more expensive than the other email marketing software tools, the benefits of having your email marketing completely managed in one place outweighs the increased cost. QuickMailer QuickMailer is one of the few email marketing platforms that offers free email list management, but you must have a valid e-mail address to get access.

 

CampaignMonitor (Paid)

CampaignMonitor is owned by Lucid Inc. It is a SaaS solution that is completely fre
e to use for limited users. It has basic functions with the ability to create email campaigns, collect customer data, and send personalized emails. In this review, we will focus on the paid solution. However, all of the features discussed will apply to the free version as well. CampaignMonitor offers a clean user interface, which makes it easy to use. You can easily integrate CampaignMonitor with other marketing tools such as a CRM or SEO tools. The email marketing service has a separate dashboard for campaigns. However, the main page has all the stats and reports you need.

 

Conclusion

Email marketing is still one of the most effective ways to communicate with your target audience. If you are not using email marketing as part of your marketing campaign, you might be missing out on a golden opportunity to communicate with your target audience. The problem with email marketing has always been one of communication: how to send the message to your audience in a way that they will understand? Email marketing solutions solve this problem by allowing you to send messages to your customers on the right channels. Every email you send is made possible thanks to email marketing software, which allows you to send out multiple email messages every week, in one simple step. However, you have to choose the right email marketing software for your business.