Zoho Email Campaign: How To Create A Profitable Email Campaign
Create responsive designs, customize messages, deliver emails to inboxes, trigger automated workflows, and connect with new customers—Zoho Campaigns provides the toolkit to meet your email marketing needs.
Most email marketing tools attempt to simplify the task of creating a campaign that both suits your business’s needs and satisfies the needs of your customers. They might focus on feature acquisition or features expansion, but they can’t do both.
Setting up your account
Signing up for a Zoho Campaigns account is easy and fast. Just enter your email address and your billing information, and you’re ready to create a campaign. In the Events section, you can track data such as email opens and clicks. In this section, you’ll find an extensive list of templates that you can use to customize emails. A couple that caught my eye: For tracking emails, you can either set up the same tracking script that is included in the campaign or create your own. Setting up your first email campaign First, make sure your Zoho Campaigns account is enabled. Click on the “+” icon in the top-right corner of the app, select the Campaigns section, and click on the + button. From here, you can create a new email campaign and select the templates from the dropdown menu.
Creating your first campaign
If you’re new to email marketing, sign up for a free account at the Zoho website. Once you create an account, click on Zoho Campaigns. The Zoho page displays email templates, the click-to-copy button, and allows you to upload a website. Zoho offers a variety of email templates to choose from. Browse these in order to find the one that fits your marketing goals. Start by selecting a template from the right-hand column. The templates offer preset page layouts, image sizes, and buttons. Zoho has pre-built scripts for creating auto responses and other customizable scripts to increase email engagement and sales. You can create these scripts from scratch or create new ones from the Web Interface. You can then download your scripts in a ZIP file and include them in your campaign.
Customizing your campaign
With a few clicks, you can choose which fields will be used in the form: sender name, recipient name, email format (subject line, body, image, etc.), tax ID, purchase information, and landing page URL. In addition, you can customize your campaign with landing page graphics, such as images, charts, and maps. Zoho Email Campaign also has a comprehensive, color-coded and tab-driven UX dashboard that lets you easily see a comprehensive breakdown of each campaign you create. It’s great for quickly reviewing how your campaigns perform, which emails are resonating with your customers, and where your team can get some help. Send on autopilot Zoho Campaigns offers powerful new features that improve your email marketing effectiveness.
Setting up your automation rules
Zoho Campaigns helps you create rules for email, social media, sales/lead management, and more, so you can automate all of your tasks. You can create the rules based on the email marketing tool you use, and adjust parameters based on your needs. Whether you choose to use Zoho Campaigns for email marketing, social media, or sales/lead management, it’s easy to create rules and workflows. When setting up a new email campaign, you can define the content types you want to send, and specify which emails will be automatically sent on each day of the week. For example, you can specify “Send Monday at 11:00am” or “Send Monday at 12:00pm” and “On Tuesday at 10:00am” to automatically send a postcard sent every Monday, Tuesday, and Thursday to their home address.
Sending your campaign
Zoho Campaigns sends and receives emails automatically—basically, you don’t need to worry about setting up an email and scheduling your messages. These are sent via standard POP3 email accounts. And you don’t have to worry about setting up Gmail—just click “Add a domain” from the campaign creation page, enter a name, and select the “pay as you go” pricing model. The price is predetermined by the number of emails sent and the amount of storage space used. Creating a campaign Next, click the Create Campaign button to create a new campaign. There are a few menu options on the left-hand side of the page, including Create Spam Campaign, add groups, send a mobile-friendly message, set preferences, and other information.
There you have it: a crash course in email marketing. The cloud-based Mailchimp is probably the most popular application for creating and managing a modern email marketing campaign. The program is easy to learn, integrates with most social media platforms, and offers a variety of user-friendly features, such as open rates, content delivery, and automated workflows. Email Marketing By The Numbers An email marketing campaign can be a powerful tool for connecting with new customers and enhancing brand loyalty. According to the Salesforce SMB Report 2016, 66% of businesses who do not have an email marketing program report no measurable impact on their bottom line.